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With over one billion monthly active users, WeChat is more important to Chinese users than any app is to American users. Once a user signs up, Buzzmo knows their expectations and can fulfill them 4. Whereas Trello chooses to get their aha moment when its users are browsing it, Buzzmo chooses to turn it into the first thing users see.Īs soon as you go to Buzzmo, you’ll be able to interact with its features-without even having to scroll down.īy letting marketers immediately interact with its features, Buzzmo can craft its aha moment to position itself above the competition. So this tool is a great example of the way an aha moment can be used-not only to get prospects to convert, but also to get them to stay loyal to your company. The more they watch, the better it’ll choose content, in order to suggest watching options. Netflix then capitalizes on this opportunity by making the algorithm adapt to the user. Once the user is hooked, it’s easier for them to come back and keep discovering content. It uses an algorithm to determine what’s trending and popular, and it gets first-time users watching something as quickly as possible. Netflix creates its aha moment by giving the user something to watch in less than a minute. So they created their recommendation engine. However, they knew their users would quickly get overwhelmed. When Netflix first started as a streaming service, it offered what no one else did: endless content on demand.
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Once the aha moment happens, a signup is inevitable. Trello knows this rule of thumb: If users interact with the board, they’ll probably have an aha moment when they realize how easy it is to use and how much value they can get out of it. The Welcome Board asks you to click on it, drag tasks across lists, and truly make them your own. Just like kids can’t resist trying a new toy before they fall in love with it, Trello’s Welcome Board showcases its product and lets users interact with it and fall in love with it. Trello’s Welcome Board is the equivalent of a “Try Me” sign on a toy. Trello knows each potential user is looking for a solution that’s quick and intuitive. It makes it easy for users to organize and prioritize their projects. Trello is a platform for project management.
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These five companies have perfected the craft of creating aha moments for their potential customers… 1. To create a powerful aha moment, you need to know who your customers are and perfectly craft a marketing strategy that caters to their pain points.Īfter all, if you want to create a sense of urgency in your customers, you need to start by knowing what amazes them. This moment usually happens during onboarding: They realize why they need what you’re selling.īut crafting this moment isn’t just a matter of showing potential users your product and telling them what it can do for them. When perfectly crafted, your users can have a powerful aha moment that drives them to buy what you’re selling. The best part? You can get potential customers to have that same realization about your product. Think about the last time you saw something (such as lan amazing gadget or a creative invention) and thought to yourself, “I need that in my life.” You probably even went and looked it up, in order to try and get more information about the product, including who sold it, and how you could get your hands on it.
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And in marketing, it’s when your user discovers they need your product.Īn aha moment can be very impactful. It’s when you finally make a discovery you’ve been looking for. So what’s an aha moment in marketing? And more importantly, how do you create one? What Is an Aha! Moment? (And Why Should You Care?)Īn “Aha! Moment” is an instant that produces a sudden realization. In fact, they’ll enthusiastically wait for your next product. It can drive your customers to research your product and relentlessly find a way to buy it.Īnd when they get it, they will be ready to be loyal to your company.